Illegal Dumping In Our Towns (IDIOT)

Are you a tosser?

Littering from vehicles remains a persistent, costly and illegal problem across our main road networks, particularly along the A50 and A500. Despite fortnightly litter‑picking operations, a single cleansing shift can fill a 3.5‑tonne wagon with waste. This highlights the scale of the issue and the significant impact it has on public money, road safety and the environment.

Are you a tosser? is a behaviour‑change and enforcement‑support campaign designed to tackle littering from vehicles and encourage greater responsibility among road users. The campaign focuses on reducing:

  • Waste thrown from moving vehicles
  • Cigarette ends discarded from cars and vans
  • Fast‑food packaging left on roadsides
  • Littering linked to taxi and private hire vehicles

By raising awareness and supporting enforcement, the campaign aims to keep our roads cleaner, safer and more welcoming for everyone.