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See the Difference

The See the Difference campaign aims to encourage residents to come out and support local shops and businesses in their area and see some of the changes and improvements that are on their doorsteps in the six towns across Stoke-on-Trent.

We want to inspire people to support our town centres and make an active choice to spend and shop locally. This is about generating a buzz around the brilliant shops and businesses across our local towns and city centre.

It also aims to foster a collective responsibility for continuing to act in a safe manner – cleaning hands, wearing masks, regular testing – so our towns and businesses can continue to remain open as we approach the winter season.

The campaign centres on the See The Difference message, reflecting the call-to-action to get people out into our towns and see what’s changed, what’s improved and remind themselves of the experiences of the high street.

 Through the pandemic, many people have shopped online. We want to galvanise people back into our towns to use their local businesses and to create a shared responsibility for continuing to act safely and helping our businesses to do well given some of the awful challenges they’ve been facing in recent weeks and months.

The campaign spotlights businesses across the six towns of Stoke-on-Trent. Our sincere thanks go to those who have kindly given up their time to get involved. We hope others will be enthused to share the films, social content and generally spread the message to support local businesses.

Businesses involved range from cafes to shops to market stalls to art galleries as well as parks and visitor attractions. A range of materials have been developed through the campaign including a series of films detailing some of the retailers and leisure premises in the six towns across the city.

People can see the campaign on social media, on digital and outdoor screens across the city as well as on a touring lorry spreading messages travelling around the city. Toolkits are also in place for people to be able to pledge their support which urges people to share content using the hashtag #Seethedifference If businesses would like to be involved in the campaign, they can contact communications@stoke.gov.uk for more information.

See the difference comes following the recent success of haulier firm Danny Poole’s truck drivers promoting Stoke-on-Trent’s cultural and heritage spots to potential tourists as they drive across Europe.

It also builds on recent news that there has been a continued positive growth in respect of Gross Value Added (GVA) and an increase in foreign direct investment enquiries in the city. *

The campaign is being funded by a Reopening High Streets Safely grant from the European Regional Development Fund, allocated to Stoke-on-Trent Council by the government.

Watch the films below:

See the Difference campaign video

Barewall Art Gallery

Brassington Bros.

Bru

Dot’s Candy Store

Slamwich Club

Nets Are Us

The Wright Occasion

Titanic Brewery

Tunstall Fishmonger

United Carpets

Share your experiences using #SeeTheDifference

See the toolkit here

Get in touch if you want to be featured in the campaign or if you have any ideas for the campaign by contacting communications@stoke.gov.uk

Read quotes from some of those involved in the campaign here.