Council set to cut red tape to support matchday trade

Stoke-on-Trent City Council is set to scrap outdated restrictions that stop cafes and food venues near football grounds from using outdoor seating on matchdays.

The city council’s cabinet will make the final decision when it meets on May 27.

Current rules mean businesses in designated matchday zones near the bet365 Stadium and Vale Park cannot sell or serve food or drink from temporary outdoor seating when Stoke City or Port Vale are playing at home.

The cabinet is now considering ending this restriction as part of a new policy on pavement licences.

A report to cabinet highlights that many local venues are missing out on valuable matchday trade as a result of the current rules.

Pavement licences allow businesses to place furniture on public highways for the sale or consumption of food and drink. Meanwhile, some businesses with private outdoor space aren’t subject to the same restrictions, creating an uneven playing field.

Councillor Finlay Gordon-McCusker, cabinet member for transport, infrastructure and regeneration at Stoke-on-Trent City Council said: “Matchdays should be a moment of opportunity; not just for fans, but for local businesses too. Right now, we’ve got rules that hold people back.

“Lifting these restrictions is a simple, sensible change that means more trade for local businesses, more choice for fans, and a better matchday experience all round.

“It’s about common sense. Backing the businesses that keep this city going and making sure we offer the best experience to everyone who loves their local club.”