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Stoke-on-Trent city wide residential opportunities launched ahead of UKREiiF property event

Published: Thursday, 9th May 2024

A prospectus, highlighting a number of key residential development opportunities in Stoke-on-Trent, has been launched today ahead of UKREiiF later this month, the largest property event in the UK.

Stoke-on-Trent City Council is looking to progress the development of these sites through the appointment of a long-term development partner with a view to accelerating residential opportunities across the city. The prospectus has a clear focus on Etruscan Square, a 7 acre brownfield site next to the city centre, as well as a package of strategic residential sites across the city.

Now developers are being invited to learn more about the opportunity, and how they can get involved, at the annual three-day event which brings together the public sector, Government, investors, funders and developers from across the country.

Councillor Chris Robinson, Cabinet Member for Housing, Regeneration and Planning at Stoke-on-Trent City Council, said: “We’re delighted to be attending UKREiiF this year and pleased to be able to offer a number of unique and exciting opportunities for residential development in Stoke-on-Trent. The main focus is on Etruscan Square and, due to its high-profile, city centre location, we expect a lot of interest. We’re looking to bring on board the experience of a place-focussed regeneration developer or consortium and are keen to enter a long-term agreement able to address a portfolio of development sites. It’s our mission to provide the best housing and employment opportunities for people in Stoke-on-Trent and we are committed to ensuring the development of Etruscan Square is delivered with our local residents in mind.”

The Etruscan Square site offers scope for up to 300 mixed tenure homes. The provision of high-quality new housing is set to revitalise the city centre and support existing businesses. It’s one of the largest cleared, city centre regeneration sites in the Midlands. Once the site of the old bus station and former East-West Precinct, the site is ideally situated south-east of Stoke-on-Trent’s principal retail centre and next to Hanley Bus Station. Development of the site will complement the successful and expanding Smithfield business district and the redevelopment of the world-renowned Potteries Museum and Art Gallery (PMAG) in Hanley’s cultural quarter.

Full planning approval has been secured for Phase 1 and outline planning for Phase 2. Site investigation work has been undertaken for the first phase with additional surveys planned for the Summer meaning that the scheme can be progressed at pace. However, the planning position can be revisited for a proposal that will positively impact the viability and design of the Etruscan Square site. Options for future phases are being considered including leisure and entertainment uses. This will form part of a broader public engagement exercise being planned to take place over the Summer that will seek views on the vision for our city centre and ambitions for the Etruscan Square development site.

The three other sites suitable for residential development and in key locations across the city centre are: Bucknall Road where 538 home could be provided, Pyenest Street with potential for 200 homes and North Shelton with scope for over 300 homes.

Councillor Robinson added: “We have seen the progression of a number of major projects across the city in recent years and it is exciting to see the impact they are having on the Stoke-on-Trent skyline and our local economy. We excel, and have proven success, in working with partners at a local, national and international level, and I’m confident that existing and future relationships will enable us to accomplish our ambitions and take forward these key development sites, ensuring our residents, visitors and future generations can thrive.”

The council is inviting expressions of interest from prospective development partners enabling them to put forward their propositions for the development of these key sites through the Pagabo commissioning framework.

Interested developers can view the prospectus on the website, speak to us at stand C40 in the New Dock Hall at UKREiiF, 21-23 May 2024, or contact Mark Connell mark.connell@stoke.gov.uk or Caroline Mairs caroline.mairs@stoke.gov.uk for more information.