Ward Information
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You have selected: Birches Head and Northwood
Local councillors
Local councillors
| Councillor Adrian Knapper |
| Councillor Luke Shenton |
| Age Profile (2021 census,ONS) | |
| All ages | 10497 |
| Aged 0 to 14 years | 1707 |
| Aged 15 to 29 years | 1953 |
| Aged 30 to 44 years | 2227 |
| Aged 45 to 59 years | 2206 |
| Aged 60 to 74 years | 1744 |
| Aged 75 years and over | 661 |
| Ethnicity (2021 Census, ONS) | |
| White: British | 8151 |
| White: Other (not Irish / Roma) | 559 |
| Asian, Asian British: Pakistani | 531 |
| Asian, Asian British: Other | 335 |
| Black, Black British: Caribbean or African | 319 |
| Mixed or Multiple ethnic groups | 286 |
| Other Ethnic Group | 315 |
| Tenure (2021 Census, ONS) | |
| Total Households | 4853 |
| Owner Occupied - Owned Outright | 1506 |
| Owner Occupied - Owned with a Mortgage/Shared ownership | 1291 |
| Social/Council Rented | 749 |
| Private rented or other rented | 1280 |
| Household Composition (2021 Census, ONS) | |
| One person aged 66 years and over | 525 |
| One person aged under 66 | 1183 |
| Family all aged 66 years and over | 321 |
| Married or cohabiting couple - No children | 948 |
| Married or cohabiting couple - with dependent children | 745 |
| Married or cohabiting couple - All children non-dependent | 309 |
| Lone parent household Dependent or non-dependent children | 551 |
| Other Households | 275 |
| Occupation (2021 Census, ONS) - Persons in Employment | |
| Managerial and Professional Occupations | 1416 |
| Administrative and secretarial occupations | 468 |
| Skilled trades occupations | 639 |
| Caring, leisure and other service occupations | 561 |
| Sales and customer service occupations | 574 |
| Process, Plant and Elementary occupations | 1367 |
| MOSAIC (2022, Experian Limited) - Percentage of all properties | |
| E Senior Security | 6.40% |
| F Suburban Stability | 10.30% |
| H Aspiring Homemakers | 7% |
| I Family Basics | 12.30% |
| J Transient Renters | 26.50% |
| K Municipal Tenants | 10.70% |
| L Vintage Value | 9.50% |
| M Modest Traditions | 15.60% |
| Other MOSAIC Groups | 1.70% |
| Qualifications (2021 Census, ONS) - Persons aged 16 and over | |
| No qualifications | 2247 |
| Level 1 and entry level qualifications | 972 |
| Level 2 qualifications | 1315 |
| Level 3 qualifications | 1460 |
| Level 4 qualifications or above | 1735 |
| Apprenticeship & other qualifications | 954 |
| Benefits - Percentage of Working age population | |
| Claimant Count, ONS April 2023 | 6.20% |
| Universal Credit, DWP April 2023 | 19.10% |
| Incapacity Benefits, DWP November 2023 | 5.10% |
| PIP/DLA, DWP November 2023 | 7.40% |
| Total on Working- Age Benefits, November 2023 | 28.40% |