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Moorcroft – A Heritage Art Pottery

  • Date: 13th September 2023 - 15th September 2023 (Every day)
  • Location: Moorcroft Sandbach Road Burslem Stoke-on-Trent ST6 2DQ
  • Time: 10:30 - 16:30
  • Cost: Free

Come and see one of the finest examples of a living heritage art pottery today.

Operating out of the original brick factory in Cobridge, complete with its own Grade II listed bottle oven, Museum and Heritage Visitor Centre, Moorcroft uses the distinctive slip-trailing methods pioneered by William Moorcroft at the end of the 19th century. This incredibly labour-intensive process produces colourful designs of intricacy, brilliance, and clarity in the Arts and Crafts tradition. Each day, we shall throw open our working factory doors and all our production departments will be available for you visit, as you take your time on a self-guided tour. The working factory will be open from 10.30am-2.30pm. In addition, until 4.30pm each day one of our designers will be with us to showcase their portfolio and new designs together with live demonstrations of our unique heritage skills. 

Factory tours 10:30-14:30

Booking: not required but for any queries please call 01782 820500 or email