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New ‘smart’ road signs to give motorists live updates

Published: Tuesday, 12th November 2019

Motorists are now being given the latest traffic, travel and parking information thanks to a series of new ‘smart’ signs.

Stoke-on-Trent City Council has installed eight full screen electronic variable message signs (VMS) which will be permanently located on key routes heading into the city centre.

The new low energy LED signs – which are linked directly to the city council’s highways team – can be used to display a wide range of traffic-related information, from details about live spaces available in the city’s main car parks to real-time updates about any emerging issues on the roads, such as closures, diversions or gritting.

The signs have been placed on Snow Hill (near Havelock Place), Etruria Road (near New Century Street), Lichfield Street (by the canal bridge), Waterloo Road (by Woodall Street), Town Road (by Plough Street), Bucknall Road (near the Army Reserve Centre), the A53 towards Hanley (near bet365) and Copeland Street (near to the Civic Centre).

Along with the new fixed signs, the network of eight existing electronic parking signs across the city have also been upgraded.

Cllr Daniel Jellyman, cabinet member for regeneration, infrastructure and heritage, said: “The new VMS signs will give up-to-the-minute travel information through text and images on emerging problems on the roads such as accidents and closures, and can also be used to promote safety and travel campaigns and give real-time parking space availability.

“The great thing about them is they can be updated with the touch of a button, giving motorists accurate and up-to-date information – something which motorists have requested. It will make it easier for people to get to where they want to go, and help us to create a smart city. This technology will help motorists decide what routes to take, optimise the available parking spaces in the city centre and reduce congestion.”

For all media enquiries please contact the Communications Department at Stoke-on-Trent City Council on 01782 232987 (journalists only)