New mobile app option for visitors

Published: Friday, 6th September 2019

A new mobile app has been launched for visitors to Stoke-on-Trent so that they can quickly and easily find out information about the city 24 hours a day from wherever they are.

The option has been made available for mobile users by Stoke-on-Trent City Council to coincide with the start of the British Ceramic Biennial when thousands of visitors are set to visit the international ceramics showcase in the next five weeks. To date, the Biennial has recorded over 250,000 visits and produced economic activity in excess of £7.5million. 

The app aims to improve visitors’ experience in Stoke-on-Trent and with hundreds of thousands of visitors every year to Stoke-on-Trent, content is being targeted to help people get the most out of their visits. Downloads, maps and information timetables will be available alongside special offers and promotions. It can also be used by residents and others in the city to find out what’s going on in and around the area. 

Anyone downloading the app will also have a chance to win a prize with a family pass at Gladstone Museum up for grabs with all those who download the app between 6 September and 31 October 2019 being entered into a prize draw.  

The visitor option is just one of a number of new sections to be added to the MyStoke app as part of a series of planned developments to help people living, working or visiting Stoke-on-Trent do more online. 

Since it was launched a few months ago, nearly 7,000 people have already downloaded the MyStoke app on Apple or Android and taken advantage of having the city council services in their pocket when they need to report things such as fly-tipping, potholes or fraud.

Councillor Abi Brown, leader of the city council, said: “Tourism in Stoke-on-Trent is worth £349m to the local economy each year/last year, with over 5.1 million visitors coming to see a range of attractions, events and venues right across the city. We want visitors to come back again and again to Stoke-on-Trent and we want residents to know what is happening in the city that they live that they can enjoy and experience.

“This new app will help us to do that. It will improve people’s experience when they are here by giving them up to date on-line information about local attractions, events, accommodation as well as timely offers and discounts. More and more people are doing things online, and the city council is keen to ensure that we are available 24/7 to support that. It is timely that we’re launching this to coincide with one of Stoke-on-Trent’s world class events, the BCB, which is an internationally recognised ceramics experience taking place right here in Stoke-on-Trent.”

Barney Hare Duke, Artistic Director for the British Ceramics Biennial said: “British Ceramics Biennial is an international festival celebrating contemporary ceramics in Stoke-on-Trent. British Ceramics Biennial is about people, place and clay. 

“I’m delighted that, as we mark our 10th anniversary, we are able to work so closely with artists, local residents and with partners across Stoke-on-Trent to create such an ambitious, thought-provoking programme – one that celebrates and highlights the heritage and riches of the extraordinary city.  We hope the new visitor app helps to encourage visitors to the BCB to explore the rest of the city as part of their visit.”

Nearly 23,000 people have already signed up for an online account, which gives the added benefit of being able to see your council tax, bin day, councillors’ details – and the progress of requests you’ve made, all in one place. 
Other options that you can do now straight from your mobile phone, tablet or computer through the app now include: 

  • reporting fly-tipping, graffiti and litter – and getting updates about their removal
  • upload information to support a benefit claim
  • plan an itinerary for visiting the city
  • get the latest offers on attractions and shops, via Visit Stoke
  • coming soon: report bins which haven’t been collected and ask for repairs to a bin or an assisted collection

Download the MyStoke app from Google Play

Download the MyStoke app from the App Store

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