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Housing-led growth and regeneration in Stoke-on-Trent gains national recognition

Published: Tuesday, 16th October 2018

Ambitious plans for housing-led growth and regeneration in Stoke-on-Trent are being held up nationally as examples of best practice.

Stoke-on-Trent City Council is being recognised for its delivery of high quality housing for residents at all stages of life, as well as the contribution this makes to the growth of the local economy.

Through its housing company Fortior Homes, the authority is ensuring that development opportunities can be capitalised on and communities revived.

And through the creation of its housing, repairs and maintenance company Unitas, the quality of the city’s housing stock is being sustained at a high level.

These achievements have already been showcased to a national audience during a public services excellence conference, as well as being held up as good practice by the Local Government Association (LGA).

A five-minute video of all the exciting housing developments taking place in the city has been produced by ITN, which was presented to delegates at this year’s Association for Public Service Excellence (APSE) conference.

The video – which can be viewed at – highlights a number of housing success stories, including:

  • Building high quality rented apartments at the Smithfield development in the city centre.
  • Supporting the regeneration of brownfield sites with new homes in housing zones across the city – breathing new life into empty and redundant land by building 1,200 properties over the next five years.
  • Creating high quality supported housing for older people at the newly-built, multi-million pound, extra-care villages in Chell, Blurton and Abbey Hulton.
  • Wherever possible, using local labour, suppliers and contractors to carry out work – supporting the local economy.
  • Enabling high end, self-build design projects to be implemented in the city – resulting in the creation of homes to meet individual requirements that are not available in the current market.

Cllr Randy Conteh, the city council's cabinet member for housing, communities, and safer city, said: “We have an ambitious vision to provide high quality homes for local people at every stage of life.

“The landscape of the city is changing rapidly as new homes are built and existing properties renovated, and it’s creating an enormous sense of pride for residents as they witness these positive changes.

“We’re also making sure that we support the local economy by using local companies for at least 70 per cent of any work carried out by Unitas for example – keeping the Stoke-on-Trent pound firmly in the city.

“This strategy is supporting the local economy, supporting our residents and supporting the transformation of our city.”

To read the case study published by the LGA, go to

For all media enquiries please contact the Communications Department at Stoke-on-Trent City Council on 01782 232265.