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Consultation launched on red route proposals

Published: Wednesday, 26th September 2018

A public consultation has started to seek views on proposals to introduce more red routes and remove more bus lanes across the city – in a move aimed at reducing congestion and shortening journeys.

Stoke-on-Trent City Council has already brought in the red lines on four roads in the city centre last year, and taken out redundant bus lanes in Burslem’s Wedgwood Place and the A53 Etruria Road.

Now following the scheme’s success, the council is looking to extend the red routes to cover key roads in the city in Cobridge, Burslem, Tunstall, Longton, Fenton, Stoke and Joiner’s Square in an effort to tackle congestion and inconsiderate parking, improve road safety and keep the city moving.

The latest proposals would see red routes installed on:

  • Waterloo Road (A50) from Vale Place (Hanley) to Swan Square (Burslem)
  • Scotia Road (A50) from Market Place (Burslem) to Haymarket (Tunstall), Williamson Street (Tunstall) & High Street (Sandyford)
  • Longton town centre, including The Strand, Commerce Street, Market Street, Transport Lane & King Street from Victoria Place (Fenton) to Longton
  • City Road, from Leek Road (Stoke) to Victoria Place (Fenton) & Victoria Road (A50) from Victoria Place (Fenton) to Dewsbury Road (Fenton)
  • Stoke Town centre, including Church Street, Londsdale Street, Fleming Road, Campbell Place, Hartshill Road & Shelton Old Road)
  • University Quarter, including Leek Road, from Joiners Square to City Road (Stoke), College Road from Avenue Road to Station Road (Stoke) & Station Road

As part of the consultation, views are also being sought on plans to remove two bus lanes. The proposals would see a bus lane in Church Street, Stoke, removed to make it easier for motorists to access the town centre – something which businesses have asked for. And in Longton, taking out a bus lane in The Strand could help to create 17 on-street parking spaces in the centre of the town.

Red routes – given the name because of the painted red lines – prevent drivers from stopping at any time but can still allow for loading and unloading in designated bays, as well as disabled parking. Hackney carriage vehicles can drop off and pick up passengers, and the driver of a vehicle with a blue badge can also pick up or drop off a disabled person. The restrictions are enforced by CCTV along the routes.

Cllr Daniel Jellyman, cabinet member for regeneration, transport and heritage, said: “This is all about making sure road users can get across the city as quickly as possible in a safe manner. Delays to journeys cost businesses and commuters both time and money, and congestion in our city is often caused by inconsiderate and illegal parking on the roads. The priority here is to keep the city moving, not raising revenue through fines.

“One of the main complaints I get from residents is about parking on yellow lines and the impact it causes. The routes we have put forward are key strategic roads in the city and red routes will help to support public transport, local businesses and jobs. We know areas such as Waterloo Road are having real problems and the red routes will make it easier to stop people parking where they shouldn’t.

“These proposals are now out to consultation and we want to hear from as many people as possible, whether they are in favour or against. We’re a flexible council and every view will be taken into account before final decisions are made.”

Patrick Fitzgerald, general manager at Hanley’s Quality Inn hotel, said the red routes had been a “real success” since they were introduced in the city centre last year.

He said: “I would say the red route was a long time coming and from my perspective, it has been a real success. In the past delivery trucks would often clog up the road at peak times and cause massive backlogs, but now there are designated delivery bays with strict loading times and it works much better.

“From the point of view of the hotel, it has helped enormously because at weekends and on Monday nights we would have upwards of 60 cars and taxis parked on the road outside and it would be difficult to get in and out of the hotel car park. It caused us enormous problems in the hotel with customers complaining, rightly so, that they couldn’t get any sleep. The red route is a winner.”

People will be able to view the plans in more detail and have their say between 1pm and 7pm on the following dates:

  • Thursday, October 4: Floral Hall, Queens Avenue, Tunstall.
  • Tuesday, October 9: Copeland Room, Stoke Town Hall.
  • Thursday, October 11: Fenton Spiritualist Church, King Street.
  • Tuesday, October 16: Swan Bank Methodist Church, Burslem

The consultation runs until Friday, October 19. To take part, visit

For all media enquiries please contact the Communications Department at Stoke-on-Trent City Council on 01782 232987.