Stoke-on-Trent launches first major joint campaign to celebrate and promote a busy summer of events

Published: Thursday, 16th August 2018

The Arts Council England funded Stoke-on-Trent Cultural Destinations consortium, in partnership with Stoke-on-Trent City Council, has launched a major collaborative campaign promoting Summer in Stoke

The campaign is encouraging visitors coming to the city for day trips to explore the city’s cultural offer through a series of approximately 100 indoor and outdoor events across major attractions, venues and parks in the six towns that make up Stoke-on-Trent.

Summer in Stoke-on-Trent 2018 also includes the city’s programme of activities to commemorate the centenary of the First World War - Stoke-on-Trent Remembers. Event highlights include Etruria at War: The Impact of the First World War on Wedgwood and its Employees at World of Wedgwood; Festival of Bottle Ovens at Gladstone Pottery Museum; a series of exhibitions, trails, workshops and talks at The Potteries Museum & Art Gallery commemorating the First World War; the annual outdoor arts extravaganza The Big Feast Festival 2018 presented by Appetite; Burslem Summer of Art in the Mother Town of The Potteries, and weekly events exploring the outdoors at Trentham Gardens throughout August and September.

Stoke-on-Trent was awarded a grant of £300,000 from Arts Council England for a three-year programme (2017-2020) through its Cultural Destinations scheme, to develop and promote the city’s cultural tourism offer for visitors. This campaign builds on the work that the consortium of public and private sector partners has put in place over the last year to develop the digital skills of the sector, create a ‘Cultural Concierge’ initiative to improve visitor information services, and a research programme to generate a better understanding of visitors.  

Paul Williams, Chair, Stoke-on-Trent Cultural Destinations said:

“Thanks to Arts Council funding and support from Stoke-on-Trent City Council, I’m delighted that our award-winning attractions and key partners have come together for the first time to deliver a sizzling season of cultural activities, exhibitions and events.

With so many diverse and stimulating cultural experiences, the Summer in Stoke-on-Trent campaign will show visitors that Stoke-on-Trent is a welcoming and vibrant cultural destination, whilst making a substantial and important contribution to the city’s visitor economy.”

Cllr Anthony Munday, Cabinet Member for Greener City, Development and Leisure at Stoke-on-Trent City Council, said:

“I am hugely impressed by the scale of events and activities happening across Stoke-on-Trent this summer. There is so much diversity in what’s on offer with something for everyone – no matter what their age or interest - to enjoy. It is fantastic to see so many partners and attractions work together to show what Stoke-on-Trent can do. It’s the legacy of bidding for UK City of Culture 2021 shining bright and shows what can be achieved when a whole city comes together.”

Amanda Bromley is Burslem’s Cultural Champion and is one of the leads involved in Burslem Summer of Art. She said: “The offer in Burslem is second to none this summer. From painted stone and artist trails to pop-up museums and cinemas and Arthur Berry poetry celebrations and art exhibitions, there is a huge amount happening in the area. We’re keen that visitors to Stoke-on-Trent really explore what there is on and enjoy the city-wide offer.”

Stephanie Hill is the owner of Cherished Chimneys in Longport. Throughout the holidays they are hosting a teapot exhibition including rare Brown Betty teapots – many of which were made in Stoke-on-Trent. She said: “Stoke-on-Trent is famous for its pottery ware. The teapot exhibition is a truly unique opportunity to see something that you couldn’t see anywhere else in the country. We’re looking forward to seeing the reaction of those who come to see some beautiful examples of our history first-hand.”

For more information contact Andrew Brunt in the media team at Stoke-on-Trent City Council. (01782) 232671. Email

For more information on Summer in Stoke