Efforts to clean-up the city are kicking off with a community litter pick in Hanley Park on Friday 20 April.
The Binners are Winners campaign aims to encourage residents and businesses to help keep their city tidy, simply by making sure they put their rubbish in the bin.
Councillor Anthony Munday, cabinet member for greener city, development and leisure said, "I hate litter, there is no need for it. It not only has a negative impact on how an area looks, but also on the quality of life of residents. We can make a huge difference to the appearance and health of our city simply by making sure we put our rubbish in the bin as most residents do."
Over the next few months, the campaign will be running in schools and communities to encourage people to put their rubbish in the bin. Residents can help by making sure they put their litter in the bin, picking up one piece of litter a day and getting involved in litter picks to help clean up the city.
Those who wish to take part in Friday’s litter pick should meet by the lake in Hanley Park at 10am on Friday 20 April.
People caught dropping litter will be issued with an £80 fixed penalty notice. To report litter, you can visit www.stoke.gov.uk/reportlitter or by calling 01782 234234.
For all media enquiries please contact the Communications Department at Stoke-on-Trent City Council on 01782 234539.