City Renewal

Stoke-on-Trent is a place of untapped potential, offering a cost effective solution for companies looking to serve regional, national and international markets from a friendly, well located and proven business location.

Thanks to our excellent transport links and central location, you’ll be closer to your customers, suppliers and a wide pool of talented workers:

  • 2.7 million people of working age are within an hours drive of the city
  • 95% of the population live within four hours drive
  • four international airports are within an hours drive
  • London is only 90 minutes and Manchester on 40 minutes away by rail
  • When compared to other similar locations, the costs of doing business from here are among the lowest in the country:
  • Labour costs are 10-15% lower than the national average
  • Office property prices are 50% of those in Birmingham and 25% the cost of London office space.

This is an area built on manufacturing innovation and industrial creativity, which had built world-beating companies. It’s this entrepreneurship which continues to attract global firms to the area today. Key sectors include:

  • Advanced manufacturing - JCB and Michelin
  • Building Technologies – Recticel (Belgium) and Streif
  • Ceramics – Wedgwood and Steelite
  • Distribution – Sainsbury’s, T.K.Maxx
  • Medical Technologies - Biocomposites and TRB Chemedica (Swiss)
  • Tourism – Alton Towers and the Peak District
  • Business and Professional services – Wardell Armstrong and the Britannia Building Society.

A great quality of life …

Housing – incredibly competitive property prices, with an extra 12,000 new homes built within North Staffordshire over the next 20 years. You can enjoy semi-rural living beside a canal in the heart of the city or commute from the Peak District in about 20 minutes.

Education – Staffordshire University has one of the largest computing and new technology schools in the UK while Keele University, set in a 617 acre estate, is one of the most beautiful campus based universities in the UK.

Leisure – Alton Towers and Drayton Manor Park within easy reach. A major retail centre with the award winning Potteries Shopping Centre. The Potteries is recognised as the World Capital of Ceramics with the Potteries Museum & Art Gallery hosting the finest collection of Staffordshire pottery in the World.

The city council’s Investment Development Team can help you...

If you’re looking to relocate your business to Stoke-on-Trent or need to expand your existing operation within the city, the city council’s Investment Development Team is here for you.

Specifically we can help with:

  • information to help you to choose the optimum location
  • identification of suitable sites and premises
  • advice on available grants and incentives
  • support in relation to skills and training
  • help with logistics such as site visits and area tours
  • assistance with industry and market research


For more information, please email us at makeit@stoke.gov.uk telephone 01782 234747 or follow this link to the Make It Stoke-on-Trent website.