Custom/self-build interest register form

Custom home build is an opportunity to own a brand new home exclusively designed for you, by you. We all love Grand Designs but it doesn’t have to be as hard as it sometimes seems to create your own beautiful home.

The city council will help you every step of the way to create your dream home. From individual plots for bespoke, architect-designed homes to partnering with the best custom home build manufacturers, we will help you create a unique home at a competitive cost that is also a great investment. 

The city has always offered great value homes. Our aim now is to ensure the design and quality of our new homes means homebuyers can enjoy a great home that is also a great investment, growing in value in a city to be proud of. 

Our site at Penkhull has been divided into six fully-serviced plots which have all been sold to custom-builders who will be building their dream home.

The custom-build development is the first of what is hoped will be many more across the city, with additional sites coming forward from both the public and private sectors.

Contact details

First name
Last name
Telephone number
E-mail address

There are a number of different types of self-build:

  • Individual custom-build – an individual purchases a plot of land and builds a house to live in.  They may do some or all of the build themselves, or employ a builder, architect and in some cases, a project manager to oversee the build.
  • Group custom-build – a group of people come together to design and develop a custom-build housing development which they then live in.  They may build this themselves or with help from a developer to manage the project.
  • Developer-led custom-build – a developer divides a larger site into individual plots and provides a design and build service for purchasers.  This gives people a chance to tailor existing house designs to suit their own preferences and needs.

Which type of custom-build are you interested in (you may select more than one)?

Which type of custom-build are you interested in? (you may select more than one)

If you ticked 'other' please give us more details here
What type of custom-build property are you interested in (tick all that apply)

Is there a particular area in Stoke-on-Trent that you would be interested in for a customer/self-build project? (If yes, please indicate in the box below)
How many bedrooms do you need?
Do you need a garage?
Do you need a garden?
What is your maximum budget for the purchase of land AND the build costs?
Have you obtained recent financial advice?
How quickly do you think you would be able to progress if a site became available?