Second A50 safety campaign to take place near bet365 Stadium

Ref Code: 011-2017


For all media enquiries please contact Adam Blakeman in the Communications Department at Stoke-on-Trent City Council on 01782 232987. 

A crackdown on motorists putting lives at risk by dropping off and picking up football fans from an A50 exit slip road has been hailed a major success. 

Stoke-on-Trent City Council, Stoke City FC, Staffordshire Police, Staffordshire Safer Roads Partnership and Highways England joined forces before and after Stoke City’s Premier League match against Leicester City in December to highlight how people were putting other road users – and themselves – at risk of serious harm before kick-off and after full-time at the bet365 stadium.

Two mobile CCTV vehicles were deployed after footage was captured of fans at a previous match stood next to the slip road after full time, on the wrong side of the safety barrier, waiting for cars and taxis to pick them up, with the drivers then re-joining the live carriageway.

Now supporters and motorists are being forewarned that a second safety operation will be carried out this Saturday (Jan 21) before, during and after the fixture against Manchester United. The mobile cameras will again be positioned on the slip road and on the bridge overlooking the A50.

Councillor Jack Brereton, cabinet member for regeneration and transport at the city council, said: “We’ve sat down and reviewed the results from the safety operation in December and the impact was clear to see.

“Previously we had observed up to 40 people every match waiting to be picked up on the wrong side of the safety barrier on the A50 exit slip road, but in taking action during the Leicester game, this dropped to only two people, and both of them ended up walking home.

“Safety is the top priority and people are causing a danger not only to themselves but other road users by picking up on the live carriageway. We will be repeating the operation again this weekend to ensure the safety of motorists and people going to and from the stadium.

“We are also aware of other areas of concern on matchdays, namely around the Campbell Road and Sideway area, and we will be looking at further actions there in the near future.”

Fans should also be aware that Kier have begun work on the A50 Westbound in close proximity to the stadium, as part of a major lane widening scheme from Blurton Road to the exit slip road to the bet365 Stadium. Fans are advised that temporary traffic management measures might be in place which could lead to delays in their arrival at the ground.